MEROË

OF

PYRAMIDS

Pyramids of Meroë · UNESCO x Google Arts & Culture · 2022

As Sudan was reconnecting with the global community, Google wanted to help the world to better understand Sudan by sharing the nation’s rich but overlooked history through an immersive web experience.

Pyramids of Meroë · UNESCO x Google Arts & Culture · 2022

As Sudan was reconnecting with the global community, Google wanted to help the world to better understand Sudan by sharing the nation’s rich but overlooked history through an immersive web experience.

Pyramids of Meroë · UNESCO x Google Arts & Culture · 2022

As Sudan was reconnecting with the global community, Google wanted to help the world to better understand Sudan by sharing the nation’s rich but overlooked history through an immersive web experience.

Marketing Film

A short film promoting the web and AR experience. Words and voice-over by Emi Mahmoud, Sudanese–American Poet, Activist and Author, and UNHCR Goodwill Ambassador. Music composed by Lorne Balfe and 14th Street Music.

Marketing Film

A short film promoting the web and AR experience. Words and voice-over by Emi Mahmoud, Sudanese–American Poet, Activist and Author, and UNHCR Goodwill Ambassador. Music composed by Lorne Balfe and 14th Street Music.

Marketing Film

A short film promoting the web and AR experience. Words and voice-over by Emi Mahmoud, Sudanese–American Poet, Activist and Author, and UNHCR Goodwill Ambassador. Music composed by Lorne Balfe and 14th Street Music.

AR Experience

Additionally, we developed an AR experience using Google's experimental WebXR technology – allowing website visitors to explore the pyramids in AR directly through their mobile web browser.

AR Experience

Additionally, we developed an AR experience using Google's experimental WebXR technology – allowing website visitors to explore the pyramids in AR directly through their mobile web browser.

AR Experience

Additionally, we developed an AR experience using Google's experimental WebXR technology – allowing website visitors to explore the pyramids in AR directly through their mobile web browser.

Behind the Scenes

4TB of data from the 3D scanned environment were compressed down to a 3MB web / AR experience.

Behind the Scenes

4TB of data from the 3D scanned environment were compressed down to a 3MB web / AR experience.

Behind the Scenes

4TB of data from the 3D scanned environment were compressed down to a 3MB web / AR experience.

Involvement

Art Direction · UI/UX Design · Interaction Design

Results

1M+ Site Visits
5M+ Video Views
1Min Avarege Retention

Awards

Awwwards · Site of the Day
FWA · Site of the Day
Webby · Best Use of Augmented Reality
Lovies · Website: Cultural Institutions · Gold

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