Pyramids of Meroë · UNESCO x Google Arts & Culture · 2022
As Sudan was reconnecting with the world Google wanted to help the world to better understand Sudan, by sharing the nation’s rich but overlooked history through an immersive web experience.
AR EXPERIENCE
Additionally, we developed an AR experience using Google's experimental WebXR technology – allowing website visitors to explore the pyramids in AR directly through their mobile web browser.
MARKETING FILM
A short film promoting the web and AR experience. Words and voice-over by Emi Mahmoud, Sudanese–American Poet, Activist and Author, and UNHCR Goodwill Ambassador. Music composed by Lorne Balfe and 14th Street Music.
FUN FACT
4TB of data from the 3D scanned environment were compressed down to a 3MB web / AR experience.
INVOLVEMENT
Art Direction · UI/UX Design · Interaction Design
RESULTS
1M+ Site Visits
5M+ Video Views
1Min Avarege Retention
AWARDS
Awwwards · Site of the Day
FWA · Site of the Day
Webby · Best Use of Augmented Reality
Lovies · Website: Cultural Institutions · Gold
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ALL PROJECTS
GOOGLE ARTS & CULTURE
GOOGLE X MCKINSEY
GOOGLE BRAND STUDIO
GOOGLE VRP
GOOGLE X RNIB X THE GUARDIAN
SELF-INITIATED
©2022